You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Authors containing Pieter Gunter.
ANA has found 1 results for you, in 103 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

An application of microsimulation modelling to the marketing of a consumer durable

Philips pursue a policy of systematically evaluating new methodology for improving the Company's marketing decisions. Marketing models of several types have been developed, especially using regression techniques on time series data. However, ranch...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Pieter Gunter, David Beazley
Company: Philips International
June 15, 1976
×

Citation

Gunter and Beazley (1976a, June 15). An application of microsimulation modelling to the marketing of a consumer durable. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/an-application-of-microsimulation-modelling-to-the-marketing-of-a-consumer-durable